Following a three-year hiatus, Summer, Isabela and Melody (the new Fantanas) have arrived as the new ambassadors of fun. With a bold attitude, an even catchier jingle and innovative dance moves, The Fantanas are back, and they’re asking fans to join them in their search for the fourth Fantana.
“The Fantanas have always been fan favourites, especially among teens,” said Santiago Blanco, vice president, flavours, Coca-Cola North America. “We knew it was time to reintroduce them with a new attitude and authentic talents. Bringing back The Fantanas in a digital and interactive context will not only represent the Fanta brand in a fresh, new way but also strengthen The Fantanas as icons of pop culture.”
From now until 30 June 2009, The Fantanas will be accepting fan submissions as they search for a new member who embodies the exuberant spirit of Fanta and can express that spirit through singing, dancing and ingenuity.
Fanta lovers who think they have what it takes to be a Fantana can visit Fanta.com to submit a one-minute video in which they showcase the refreshing personality of the brand and highlight the carefree Fantana attitude. From July to September, fan ratings and a selected panel of judges will help identify who will be the fourth Fantana. The contest rules are available online.
Fanta fans will play an integral part in the selection process of the newest Fantana. Once the submission phase has concluded, fans and contestants will be encouraged to have their friends and family rate their favourite video. In addition to fan ratings, a qualified panel of judges will help select the top 10 semi-finalists, and three finalists will be selected to be flown to a select US city to participate in a casting call.
The grand prize winner will receive a $5,000 cash prize and the opportunity to sign an agreement to become the fourth Fantana, which includes appearing in Fanta’s advertising and marketing campaign. Additionally, the second and third place winners will be awarded cash prizes, and a gift card will be given to all entrants who meet submission guidelines.
“The new Fantanas possess the perfect blend of style, charisma and fun needed to represent Fanta,” said Blanco. “We’re looking for someone who will complement the group’s dynamic chemistry and embody the brand in a fresh, new way.”
Source: The Coca-Cola Company
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