Until now, Isklar has been distributed by the parent company’s own UK-based sales and marketing team, but the brand owners were mindful it would need further support in order to take it to the next level.
Isklar is the UK’s only CarbonNeutral mineral water, bottled using 100% hydroelectric power and shipped from the deep sea fjord in Norway.
Speaking about the partnership, Deane Ingram, Isklar country manager, said: “There is such a natural fit with Feel Good Drinks that we feel very confident that Isklar can now really achieve great heights within the water category, and get a step closer to our overall vision of becoming one of the most sought after water brands on the planet. This new partnership has the talent, spirit and ambition to take Isklar to the next level and we are very excited and committed to mutual success.”
Source: The Feel Good Drinks Company
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