Starring The Happy Egg Co’s mascot Freda Roam, the campaign is designed to raise awareness of the free range egg brand’s commitment to producing eggs laid by ‘the very happiest hens’.
Backed by digital, social and PR support, the on-pack promotion will see daily prizes given away online for the next two months, including picnic hampers, Cotswolds Outdoor vouchers and Freda Roam plush toys. The winner of the top prize – a £3,000 ‘glamping’ holiday – will be announced on 1 October.
Steve Horton, marketing director of The Happy Egg Co, said: “The Finding Freda Roam promotion offers us the perfect opportunity to attract new shoppers and reward our loyal customers, while also demonstrating our commitment to the very highest standards of hen welfare.”
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