Phil Broad, MD of Jumeirah Restaurants, said: “Having personally worked extensively in the UK with TGI Friday’s, Tesco’s, Pizza Hut, Outback Steakhouse and Starbucks, including with the Caprice Holdings group brands in the Mena region, I have seen how best-in-class brands deliver superior results to an increasingly sophisticated consumer.”
Imshan Jamal, MD of EQ Group, said: “We are confident that the market will welcome this vibrant casual dining concept.
“South East Asian food continues to grow in popularity and Jumeirah has invested heavily in the noodle house over the last 10 years to ensure that each restaurant delivers quality and flavour consistently at an affordable and value driven price.”
Source: Jumeirah Restaurants
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