“Our team of experts selected 2014’s top trends by looking at the behaviour and attitudes of high-profile demographics, especially the Millennials and Gen Yers, who will outspend baby boomers by 2017,” said Hayes Roth, chief marketing officer of Landor. “Assessing changes and innovations in leading industries such as technology and healthcare, our specialists identified the most important drivers behind these insights. Health and fitness, individual empowerment and social responsibility emerge as key themes.”
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