In keeping with past years’ studies, the 2012-13 CBI ranks the world’s countries based on global perceptions, from their cultures to their industries, to their economic vitality and public policy initiatives.
Drawing insights from a collective of 3,600 opinion formers and frequent international travellers from 18 countries, FutureBrand utilised its proprietary ‘hierarchal decision model’ to determine how key audiences (residents, investors, tourists and foreign governments) see the world’s country brands, from awareness through to advocacy.
Source: FutureBrand
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