A bottle of Coca-Cola sold for a staggering $35.36m at a Sotheby’s auction in New York. That’s quite a premium, even for the world’s most valuable brand.
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The added value came from its co-branding with another premium producer, Andy Warhol, who painted it. And the picture wasn’t even in colour.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
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