Over the past three years, the proportion of consumers telling Technomic that they would turn to a foodservice source for part of their Thanksgiving dinner has risen, from 23% in 2011 to 29% in 2013.
In addition to those incorporating meat, sides or desserts from a retailer, restaurant or caterer into a home meal, 6% of those polled in all three years reported that they were planning to share Thanksgiving dinner in a restaurant.
“Technomic research consistently shows that consumers view restaurant meals as a way to connect with family and friends,” said Darren Tristano, executive vice president at Technomic. “Using prepared foods for holiday meals at homes has the same effect: it gets hosts out of the kitchen sooner so they can really enjoy time with their guests.”
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