Coffee shop chain Tim Hortons will recognise Canadians’ good nature by launching its second annual Warm Wishes campaign.
Running until 20 December, the festive project will encourage consumers to share their good deeds on social media using the hashtag #WarmWishes for a chance to win one of five $5,000 donations to a charity of their choice.
To keep the momentum going through the six week campaign, Tim Hortons will engage guests and social media fans with weekly themes, including “give a little warmth”, “brighten someone’s day” and “lend a helping hand”. With each good deed shared on social media, users will receive a unique entry for a chance to win one of the five donations on offer.
Tim Hortons president and COO David Clanachan said: “We’re fortunate to have incredible guests who are already doing good deeds during the holidays, so we want to honour and reflect that generosity with this campaign. Canadians are encouraged to share their acts of kindness on Twitter and Instagram using #WarmWishes. Five participants will be rewarded with the opportunity to donate five thousand dollars to the charity of their choice to help spread even more Warm Wishes.”
The chain will kick off the campaign by transforming the Tim Hortons in Grimsby, Ontario into a picturesque snow-covered chalet, and, for one day, will help bring to life the good deeds that the local community wants to see happen.
Clanachan continued: “In many areas across the country Tim Hortons is the hub of the community, and Grimsby is a town that is representative of that community spirit. Like many of our restaurant owners, Larry Thornley and his daughter Nicole Thornley have a genuine connection with their guests. We chose the town of Grimsby this year to help spread some warm wishes in celebration of owners and guests alike who embody the essence of warm wishes every day.”
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