Fona expects 2014 to meet or exceed 2012’s trajectory and to continue to be driven by popped chips, whole grain snacks and popcorn introductions.
New product introductions appear to be increasing quite nicely for 2014, especially in the wheat/grain-based snacks, popcorn and potato snacks. Consumers continue to show preference for better-for-you snacks, as 57% feel salty snacks should only be eaten in moderation.
They associate salty snacks with being less healthy, but at the same time, they want a healthy snack to have the same physical characteristics of a ‘regular’ one.
January 2009 to April 2014.
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