The top trends likely to impact the food industry in 2015 and beyond have been identified by Innova Market Insights from its analysis of key global developments in food and drink launch activity worldwide.
In previous years, the market researcher has consistently identified upcoming trends to watch, including ‘Sustainability’ in 2008, ‘Free-From Rises’ in 2010, ‘Return to Softer Claims’ in 2011, and ‘Location, Location, Location’ in 2012, all of which have developed further and continue to have a significant effect on the industry.
“The move from ‘clean’ to ‘clear’ labelling is a key trend for 2015, reflecting a move to clearer and simpler claims and packaging for maximum transparency,” said Lu Ann Williams, director of innovation at Innova Market Insights. “Meeting the needs of the Millennial consumer has also become a key focus, as has targeting the demands of the gourmet consumer at home, re-engineering the snacks market for today’s lifestyles and combating obesity with a focus on positive nutrition.”
© FoodBev Media Ltd 2019
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