First introduced in the 1930s as a dairy-free alternative to butter for baking, Trex has launched an on-pack competition to win 1 of 200 weekend breaks at Brompton Cookery School in the heart of Shropshire, UK. A further 4,000 afternoon teas for two at one of 20 UK locations are also available.
A series of targeted advertisements across specialist food and lifestyle media will launch in early September to announce the release of the 2013 Trex calendar.
Consumers can register online for a free 2013 calendar, which features brand new Trex recipes, tips and baking inspiration and contains money-off coupons to be redeemed on purchase of a Trex pack.
In volume terms, Trex is the fastest growing brand in the baking fats category year to date, and continues to perform ahead of the market with a growth +3.1%.
2012 looks set to be a particularly strong year for the brand with a planned NPD launch and in-store promotional activity.
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