The UK’s number one export beer brand will be the official sponsor of the Tsingtao WK Race Team, which will make racing history with the launch of the first Chinese bike into the IOM TT, the first new major manufacturer in the TT since Honda in 1959.
Capitalising on the popularity of the sport and its global audience, with multi-channel coverage from British Eurosport and ITV, the sponsorship is set to widen awareness of the brand in the UK and further afield.
Supported in the on-trade with a fully integrated campaign to include above the line, social media, public relations and on-trade activation, POS will be available to outlets in the form of merchandise, bar posters and banners.
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