The UK’s fastest growing dairy drink brand, Bio-tiful Dairy, has rebranded.
The rebrand includes a new bottle design, created to reflect the brand’s quality, health benefits and delicious flavours. Bio-tiful Dairy’s new packaging is designed to clearly communicate the many benefits of kefir. Mirroring the 100% natural ingredients, the products are sold in clean, distinctive white packaging that features a bright coloured logo to define each variety. The design stands out on-shelf, differentiating the brand against competitor free-from and other dairy products.
Bio-tiful Dairy kefir is now available to buy in 250 Co-op stores across the UK. The brand launched in 2012 and is already listed with Ocado, Whole Foods Market, Booths, Riverford Dairy and Selfridges. It has established itself as the leading kefir brand in the UK, averaging above 15% growth month-on-month (921% sales growth in 2015 and 172% in 2016).
Bio-tiful Dairy founder Natasha Bowes said: “Our expansion into Co-op marks the next step in the brand developing truly national distribution. With kefir tipped as one of the top functional food trends in 2016, we’re confident this new retailer will help us to reach a new consumer base and drive further awareness of kefir and its benefits.
“We took the important decision to rebrand to ensure the high quality, natural and delicious products we produce was reflected clearly in the design and we’re delighted with the results.”
The full range includes organic baked milk kefir and two recently added kefir super smoothies that are available in honey and mint, plus morello cherry flavour.
Bio-tiful Dairy’s award-winning Kefir is a 2,000-year-old bio-live drink from the Caucasus Mountains that is enjoyed by millions of people around the world. Kefir (meaning feel good in Turkish) is packed with billions of beneficial live microorganisms. Perfectly balanced and highly nutritious, this centuries-old cultured milk drink is high in protein and calcium and a great source of vitamin B12 that contributes to the normal function of the immune system and reduction of tiredness. It’s also a source of vitamin B2 that contributes to optimal metabolism. Free from any artificial colours, flavours or preservatives, it’s gluten free, naturally low in lactose, and has no added sugar.
© FoodBev Media Ltd 2019
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