The campaign will start the debate with ordinary people about the impact of the government’s plans on them.
New polling by ComRes on behalf of the campaign reveals that the public do not believe that the proposed price hikes will be effective.
The research showed that:
The government’s plans to set a 45p minimum unit price will, according to its own figures, cost consumers in England and Wales more than £1bn pounds extra per year.
Research from the Centre for Economics and Business Research also shows that it will hit the poorest hardest – with the lowest 30% of earners bearing the brunt.
Source: SABMiller
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