The hungryhouse study into the eating habits of their customers revealed the less traditional takeaways now make up 15% of total orders. Once barely browsed Russian menus have become increasingly popular on the website, with orders tripling since 2011.
Orders for Mexican have almost doubled nationwide, and in some areas such as London and Birmingham, there’s a Caribbean craze cooking.
hungryhouse.co.uk co founder Shane Lake, said: “Over the past year, we have seen a significant rise in less traditional takeaway choices. We’re happy to be able to provide smaller, niche restaurants a platform to be discovered, and compete with larger, more established outlets.”
Other trends showed that London spends the most on takeaway, with North West London flashing the most takeaway cash, spending around £22.22 per order, and East London the least.
Outside the capital, Cardiff spends the most on a takeaway with an average order costing £18.56, and Leeds the least, around £12.31.
Ordering on-the-go has also become increasingly popular, with 30% of all hungryhouse orders now being made on mobile devices.
Source: hungryhouse.co.uk
© FoodBev Media Ltd 2024