During the five-year agreement, Unilever Ice Cream will have exclusive marketing and sales rights for all novelty products, including Good Humor, Magnum Ice Cream Bars, Fruttare Frozen Fruit Bars, Klondike and Popsicle brand products, as well as Breyers hard scooped ice cream.
The partnership also includes in-park brand exposure of Unilever ice cream products through digital and static signage via the Six Flags Media Networks and branded patio locations throughout the parks.
The companies will also collaborate on in-market, online and in-store shopper marketing promotions during the five-year agreement.
Source: Six Flags Entertainment Corporation
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