Unilever has announced the launch of a new blend of Stork with butter, which it claimed represented a “new proposition” to consumers.
Available to retailers next month, the product “can be used straight from the fridge and for the ‘all in one’ baking method, saving bakers time and effort,” the brand said. Its introduction will seek to invigorate the baking spreads segment and drive value into the baking category by enhancing the convenience offering available to shoppers.
The company is hopeful that the gold branding and baking cues featured on the 400g tubs will assert Stork’s credentials as a leading baking brand, and highlight its premium positioning among consumers. Each tub has a recommended retail price of £1.99.
Stork brand manager Rhiannon Carr said: “The home baking market is set to grow to £1.9bn from 2014 to 2019, presenting a lucrative sales opportunity for retailers. Using 95 years of expertise and our position as the UK’s number one baking brand, Stork is perfectly positioned to spearhead this growth.
“The launch of Stork with butter will unlock sales in the baking sector by appealing to the 30% of consumers who bake from scratch at least once a week, while encouraging occasional but eager bakers to use Stork with butter when baking for family and friends and during key baking occasions.”
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