The transaction is subject to regulatory approval and consultation with European employee works councils.
Paul Polman, CEO of Unilever, said: “Personal Care is a strategic category and a key growth driver for Unilever. This transaction builds on our portfolio in western Europe and also in Asia. The Sara Lee brands enjoy strong consumer recognition, offer significant growth potential and are an excellent fit with Unilever’s existing business.”
The Sara Lee brands generated annual sales in excess of €750m, with an Ebitda of €128m for the year ending June 2009.
Source: Unilever
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