Available to retailers from December and rolling out to convenience and multiple channels, the new flavour launches just in time for the New Year diet season.
Albane Jeanbin, brand manager for Slim.Fast at Unilever UK, said: “Mocha is a flavour that’s on-trend and has great appeal among younger consumers. The ready-to-drink range is already worth over £11m and by introducing a new modern flavour in time for New Year resolutions, we hope to increase penetration and bring incremental category value.”
The packaging, though still aligned with the current range, has been given a modern twist to increase standout on-shelf. The launch will be supported by a cross-platform partnership across print and digital media.
RRP is £1.59 and the product is sold with six in each case.
© FoodBev Media Ltd 2024