Kicking off from the 14 April with a new TV advert, the 360 campaign, which includes TV, print, sampling, PR, digital, VOD, social media and in-store marketing, will emphasise ‘the big taste’ of PG Tips Fruit, Herbal and Green teas.
Kate Mitchell, brand manager for PG Tips at Unilever UK, said: “We wanted to create an ad which brought the big flavour burst and great taste of our new Fruit, Herbal and Green range to life in true PG Tips style and humour.
“The Fruit & Herbal and Green tea sectors have seen strong value growth over the last year, of 11% and 18.3% respectively. Our new PG Tips range will tap into the trend for Fruit & Herbal and Green tea, offering consumers a refreshing, flavoursome taste from each of the largest flavour segments.”
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