The ad will mark the first time Stork has been on TV since 1998, forming part of a significant £1.5m marketing investment specifically for Stork Easy to Mix Baking Liquid throughout 2012.
Jolanda Wells, Stork assistant brand manager at Unilever UK, said: “The commercial aims to appeal to the younger, modern baker, tapping into the baking trend through our primary market positioning.”
The marketing investment includes an integrated campaign of print advertising, digital, on-pack and in store support.
Source: Unilever UK
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