According to the survey, 94% of respondents said they would be more likely to purchase wine with natural cork. A nearly equal number, 93%, said that natural cork conveys high or very high quality.
“These results are remarkable because we rarely find such overwhelming agreement among consumers,” said Rebecca Bleibaum, Tragon’s vice president, sensory and consumer insights. “We consider 70% to be a powerful plurality, but 94% positive purchase interest is almost unheard of.”
The web-based survey was taken by 347 consumers throughout the San Francisco and Chicago metropolitan areas in October 2011. The majority of survey participants have been enjoying wine for a minimum of a decade and consume it at least once a week.
About half of the participants spend $9-15 on a bottle of wine but seldom spend more than $25.
The survey was commissioned by the Cork Quality Council.
Source: Tragon Corp
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