Sutton Maddock Vehicle Rental, which is based near Telford and is the longest-established business of its kind in the region, is aiming to work with food producers, caterers and distributors.
The firm has joined Heart of England Fine Foods (HEFF) as one of the most important first steps in its development and has already been nominated for an innovation award by the organisation.
Tom Spickernell, who is managing director of Sutton Maddock, said: “We recognise that there is a demand for small refrigerated vehicles from the burgeoning food producers in the Midlands – we know many of them have previously had to use rental companies from way out of the region.”
He explained that the new specialist fleet included vehicles up to 3.5 tonnes which could chill and freeze products and had digital cab temperature monitoring.
Source: Sutton Maddock
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