After taking seven years to reach the $10m monthly sales mark in July 2012, Vemma has now doubled that to $20m a month just 12 months later. In addition, Vemma monthly customer and Brand Partner enrolments reached the 30,000 mark for the first time in July.
This growth continues to be driven by the $100m Verve healthy energy drink brand, including the release of Verve Bold in January 2013, which sparked record-breaking sales and became the most successful product launch in the company’s history, selling over four million cans in the first five months.
“With this announcement, excitement is high and our team is setting goals that would have seemed impossible just 12 months ago,” said Vemma founder and CEO, BK Boreyko. “We expect sales will continue to increase as school gets back into session, and with the new Verve ParTea, a flavoured iced tea energy drink which will be released this fall, followed by Verve MoJoe, a vanilla latte flavoured iced coffee, in January 2014.”
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