Vending provider The Broderick Group has teamed up with Walkers to launch a brand of crisps for the vending market under the Market Deli brand name.
The Market Deli range is available in 40g single serve formats in four flavours: balsamic vinegar; cured ham, mature cheddar and farmhouse chutney; flame grilled Spanish chorizo with roasted onions; and Cornish mature cheddar. Additionally, there is a selection of pita crisps and tortilla chips.
The range was launched in August, positioned as a premium snack range made from “the finest, real ingredients sourced from around Britain and Europe, designed to deliver consumers the most authentic, tasty flavours”. It was supported by on-screen advertising from the Broderick Group’s industry-leading video screen technology, and has since “achieved great success,” according to manufacturer Walkers.
Broderick Group managing director Johnny Broderick said: “We featured the Market Deli TV advert across the HD screens on our vending machines, which not only ensured great exposure for the brand at point of purchase, but also drove awareness of Market Deli’s ‘foodie’ credentials, directly influencing product selection at the moment of purchase.”
“Whilst others were content to run videos of ‘your coffee is being made’, we saw the opportunity to promote brands and services to customers as never before. We’re delighted that Deli Market has enjoyed the benefits of our ‘point of purchase’ power.”
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