Already stocked in Harvey Nichols across the UK, Vestal Vodka, is promoting the Waitrose launch with a viral commercial and social media campaign to help drive sales in store.
Vestal has created an online viral commercial, with HERO Media and director, James Sinclair-Smith, based on the concept of ‘Power Play’. It explores the relationship between a man and a woman and their shared love of Vestal, the company said.
William Borrell, founder and owner said: “In keeping with Vestal’s irreverent and naughty take on life this commercial demonstrates our understanding that our customers aspire to have unadulterated fun and enjoy twisting the social norm.”
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Source: Vestal Vodka
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