The impressive range of entries in the Best brand extension or limited edition category of the World Food Innovation Awards 2015, highlights a number of important trends. Here, Claire Phoenix looks at the innovations that are driving this category.
There were some fabulous new ideas in this category. The simple but brilliant sort that makes you say, “I could have done that!” but you didn’t. One is a grated cheese mix salad from DZuigas Cheese House, another the Weetabix Winter Warmer from Springetts Brand Design Consultants in some lovely packaging.
There are two new conserves – Strawberry and Rose from Passion Preserves, and Blaisdon Red Plum Jam from The Artisan Kitchen – that can make you rethink your basic jam repertoire. There are so many potential winners out there and all have put their heart and soul into the execution.
TeaPigs have managed to make green tea taste wonderful (no mean feat) by adding elderflower, while HiLo are soups that are nutritionally dense and diverse while being High in Protein and Low in fat – just what many of us are looking for.
Maui and Sons has diversified from its coconut water drink into coconut chips – little slivers of tropical sunshine that can taste are good for you. While Corkers known for their crisps have managed to create mixed a beautiful pack of vegetable crisps – a modern idea for a company growing potatoes since the 1800s.
Froosh Shorty has come up with a fabulous design for its new packaging format – and in a 150 ml can made from environmentally friendly cardboard. While Kinohimitsu of Japan (a brand that is very well known and trusted in the country) has developed a scientifically tested and functional, collagen oat drink, for heart health.
Finalists and winners in the 15 categories of the World Food Innovation Awards 2015 were announced at a special ceremony at IFE at ExCel in London on 23 March. The IFE World Food Innovation Awards are sponsored by Tetra Pak.
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