Emma Hunt, senior brand manager at Vimto, said: “We were very impressed with McCallum Layton’s vast experience and expertise in being able to integrate both a sensory and consumer research approach and in being able to provide a bespoke trained sensory panel for our study.”
McCallum Layton launched their sensory testing unit and panel in July 2008. The unit is headed up by former Businesswoman of the Year Vivien Wilton-Middlemass, who has more than 30 years’ sensory research experience and works extensively with some of the world’s leading brands.
Source: McCallum Layton
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