Vimto UK has revamped its Vimto Minis still 250ml ready-to-drink range in a bid to enhance its on-the-go offering.
Its redesign precedes the key summer trading period, and Vimto hopes that the eye-catching new packaging design will help it to better appeal to parents and meet the needs of busy kids. The bottle features a convenient resealable sports cap and bright new colours that increase on-shelf standout, while clearly communicating the drink’s zero added sugar credentials.
Launching this month, they are available in six-pack and single price-marked formats, and will be supported by a digital advertising campaign across lifestyle websites such as Hello!, Cosmopolitan and Heat.
Vimto brand manager Vicky Marsden said: “Vimto Minis meet the growing consumer demand for healthy ‘on the go’ formats and are perfect for active kids on family days out or when they’re outside playing with friends. The digital advertising campaign will drive sales and boost brand awareness and we would encourage retailers to stock up in advance of the activity to benefit from expected demand.”
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