The Weight Watchers cordial range launched at the beginning of the year through major multiples including Tesco and Asda will now be available in 80 Waitrose stores across the UK.
Elsewhere in the Vimto Soft Drinks (VSD) portfolio, both the Vimto Original and No Added Sugar (NAS) 725ml cordial range is set for a major roll out across Waitrose.
Marketing manager Emma Hunt said: “Our new Weight Watchers range is aimed at consumers who are looking for appealing, premium soft drinks and this listing will allow us to reach more of our target audience through Waitrose.
“Vimto has been performing extremely well, with its cordials currently growing three times faster than the market. Major marketing activity to boost awareness of Vimto cordial to mums and teens this year means there is a growing demand for the brand and a need for it to be on shelf.”
Source: VSD
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