The entire range is now in the Republic of Ireland, while the 500ml Ready to Drink Fruit Drinks are available in Northern Ireland.
This follows the brand’s launch into the grocery channel at the beginning of 2012 and coincides with availability in the Impulse channel throughout the UK.
Marketing Manager Emma Hunt said: “Weight Watchers is established as one of the most recognised and trusted brand names among weight-conscious consumers.
“The extension of the soft drinks range across Ireland and through some of the biggest retailers is a significant milestone offering consumers the opportunity to find and enjoy the range on more occasions.”
Source: Weight Watchers
Following a successful launch in the grocery channel earlier this year, the new range of Weight Watchers Soft Drinks is entering the Impulse market and is set for a major rollout across the UK. RSPs: £1.15 for 500ml RTDs, £1.69 for 1-litre dilutes, and £1.29 for 2-litre lemonade.
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