Vion Food Group has announced that it intends to acquire Adriaens, a beef producer based in Zottegem, Belgium, as it aims to expand its position in the country.
Headquartered in the Netherlands, Vion is an international food company with activities spanning the meat and plant-based meat substitute markets. The news of its planned takeover of Adriaens follows a period of ‘intensive cooperation’ between the two businesses.
With the acquisition, Vion says that it aims to establish a strong supply chain that guarantees quality and transparency in the beef market.
Vion Food Group CEO, Ronald Lotgerink, said: “Our customers want to see what they are buying and where it comes from. That’s why we are working on regional chains that are assembled based on the demand from our customers.
“With the strengthening of our beef activities in Belgium, we will achieve a better spread of our activities for our customers in Western Europe.
“Together with the Adriaens team, we hope to further strengthen the Vion group’s relationships with farmers and customers in this important Western European region for beef cattle.”
According to Vion, Adriaens’ 126 employees will be retained following the planned acquisition.
In 2019, Vion announced that it had invested €35 million to modernise its meat production facility in Boxtel, the Netherlands, as the company aimed to consolidate its production operations and optimise its supply chain.
© FoodBev Media Ltd 2020
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