UK-based start-up, Vitapure Drinks Company is launching the Vitastream drink station, a new multi-functional hydration machine, aimed for gyms and health clubs.
Offering consumers a choice of six vitamin and mineral rich flavoured waters containing zero sugar and less than five calories, the Vitastream drink station also leaves a carbon footprint of less than 1 square metre. The machine needs only a power and water supply plus internet connection to enable monitoring and problem solving remotely.
Founder and managing director of Vitapure, Ian Webb, said: “Water is accepted by most people as the most refreshing way to keep hydrated and quench your thirst. However, it can be, a bit boring and unexciting. Hence my search for a system which could supply flavoured water in a cost effective, convenient and most importantly, healthy way.
“Having been involved in the industry for many years I knew what I wanted. A reliable, high-quality dispense system combined with zero sugar, low calories and delicious fruit flavoured drinks.”
Together with the manufacturer, Vitapure formed a team to come up with a subscription based payment system for gyms and health clubs, who will be asked to pay a low monthly fee, which could be part of the general membership price for its customers. This would then mean that those using establishments with the Vitastream drinks system have access to drinks, with no need to carry cash.
“The beauty of this unique hydration concept is that it helps gym members achieve their fitness goals and rewards the forward thinking gyms with additional revenue,” adds Webb. “I love working alongside gym owners and managers to not only improve their bottom line but also help their customers become more hydrated with delicious flavoured water.”
© FoodBev Media Ltd 2021
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