This step enables the Oudewater-based company to reinforce its position as the largest independent player in the Dutch water cooler market.
The acquisition of Sparkle is in line with the business strategy of Viteau, a company that intends to continue growing even in the current economic conditions.
“We’re looking beyond the present crisis”, said MD, Benno Kuyff. “Our company is healthy and we have confidence in the future. Our ambition is to continue expanding our business. We will do so through organic growth, but also through acquisitions such as this one.”
Since 1996, Sparkle has supplied water coolers and mineral water to private and business customers. Over the years, the company has developed into a formidable regional player. Personal attention and quality of service are the cornerstones of the company’s success.
Source: Viteau Watercoolers
© FoodBev Media Ltd 2020