UK dessert producer Vittles Foods has partnered with soft drinks brand Vimto to create a new Vimto Cheesecake, which launches this month.
The new baked cheesecake features a digestive biscuit crumb base and is topped with a Vimto-flavoured glaze.
Vittles claims that the summer dessert has been made using “the Vimto secret recipe”, showcasing the drink’s flavours of grape, blackcurrant and raspberry.
“We are delighted to have created this dessert with Vimto. We think it makes perfect summer eating and accurately reflects the fruity, refreshing taste of the Vimto drink,” said Alastair Crimp, sales director for Vittles Foods.
From 4 August, the Vimto Cheesecake will be available in Iceland stores nationwide, as well as online via the Iceland website. The new offering will also be available at Food Warehouse.
Sally Bentley, trading manager for Iceland, said: “Vimto is a much-loved British brand, and we are thrilled to add this Vimto Cheesecake to our collection of frozen desserts.”
© FoodBev Media Ltd 2021
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