Volvic Juiced’s new billboard, coming to the UK’s Bluewater Shopping Centre on 20 May, encourages shoppers to squash as many falling apples as they can on a giant touchscreen.
Each onscreen crushed apple will fill a virtual bottle of Volvic Juiced, and all players will be rewarded with a bottle of the juicy water drink.
Throughout the two-week period, players will also be selected at random to win summer prizes, including Volvic Juiced Frisbees, Super Soakers and underwater cameras.
Volvic Facebook fans will also be able to win prizes through a new Juiced Burst game designed by We Are Social. Players will have the chance to win a place on the leader board and prizes including a surfing trip and an aqua zorbing session.
The campaign will run alongside a UK-wide tasting tour and the drink’s new TV ad, which launched earlier this year.
© FoodBev Media Ltd 2024