Launching online on 30 November the initiative is designed to bring alive the spirit of giving in Britain, and put the focus on kind deeds this Christmas, with Wagamama hoping to raise £20,000 in total for the charity by 25 December.
The campaign will provide the opportunity to donate to UK Youth and get involved.
Ingrid williamson, director of marketing at Wagamama, said: “At Wagamama we believe that giving really can remind us of the needs and lives of others, and we hope we can raise lots of money but also awareness for UK Youth, whilst giving everyday people the recognition they deserve for being selfless.”
Source: Wagamama
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