The initiative, in association with the Waitrose farm on the Leckford Estate, aims to inspire over 100,000 children across the UK to grow their own produce during the summer months. The children will learn more about where food comes from, the impact of seasons, and develop entrepreneurial skills by selling their food directly to shoppers.
For the launch next week, every Waitrose branch will work with four local primary schools who will each receive a ‘Grow and Sell Seed Kit’. The kit has been specially designed to get school vegetable patches up and running, and includes seeds, equipment and step-by-step growing instructions. Later in the summer, the branches will invite the schools to sell their home-grown produce outside the store.
Schools will also be able to receive additional ‘Grow and Sell Seed Kits’ through the in-store Waitrose Community Matters scheme, where customers can support their local school by dropping a green token into the relevant perspex box.
Source: Waitrose
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