WakeUp was recognised for its ability in naturally helping employees during work hours.
Eli Faraggi, creator of WakeUp, designed his beverage formula as a next-generation solution for the $40bn (and rapidly growing) energy drink industry.
“We are very proud to receive this award for innovation,” said Faraggi. “While energy drink sales are on the rise, we believe there is a growing demand for safe, science-based alternatives to the existing caffeine-based beverages that are under review by the FDA and in Europe. Consumer beverage brands can take advantage of our science, either on their labels or by advertising the benefits of WakeUp, all in accordance with evolving regulatory requirements.
“We believe this combination of safety and science, together with convenience and good flavour, are the reasons WakeUp has been chosen 2013’s Best Functional Drink.”
© FoodBev Media Ltd 2024