The campaign highlights breakfast as a priority meal and demonstrates the important role Warburtons bakery plays within it. Showcasing a range of products, viewers will see various characters enjoying Warburtons products for breakfast that are then attracted to an advert in the paperer on radio.
Something triggers their interest and the characters joined by a cast of hundreds race to their local Bakery to apply to become an official Warburtons Taste Tester – an opportunity that is to become a reality for a few people.
The fully integrated campaign includes a mix of TV, consumer press, radio, PR and social media, as well as a media partnership with Magic FM radio and MSN, plus in-store shopper marketing activity. Warburtons Breakfast Campaign aims to encourage the nation to consider bakery at Breakfast, while also promoting the taste tester opportunity.
Consumers who apply to become Taste Testers through the brand’s website or Facebook page by telling Warburtons why they love the taste of its products, will have the chance to become an official Warburtons Taste Tester for the day.
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Source: Warburtons
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