Ontario-based Waterloo Brewing is expanding its line of radlers with the launch of two new flavours this March.
Made with real fruit juice, Waterloo Pineapple Radler and Waterloo Strawberry Rhubarb Radler offer a lighter form of refreshment with a 2.5% ABV.
Crafted in the same style as its other variants, the new flavours will join the company’s grapefruit and raspberry radler editions.
“We’ve had an amazing response to our growing family of Radlers,” said Jim Manz, VP sales and key accounts at Waterloo Brewing.
Manz added: “Unlike other Radlers on the market, ours are made with real fruit juice, which is a point of differentiation that Ontarians are really responding to in a positive way.”
Kim Mannerow, senior marketing manager at Waterloo Brewing, said: “After the success we’ve had with our now-legendary Waterloo Grapefruit Radler and last year’s hit, Raspberry Radler, we immediately started experimenting with new flavours that would blossom in the Radler style, and after doing a small batch brew last summer we knew Pineapple was a sure winner.
“The great thing is, Waterloo Radlers are also just 2.5% alcohol-by-volume, which makes them a lighter, perfectly sessionable refresher for those days when you just want to have fun outside or soak up the sun with family and friends.”
Waterloo Pineapple Radler will be available this spring at the LCBO and select grocery stores across Ontario for $2.85 per single-serve 43ml can.
The strawberry rhubarb variant, meanwhile, will be exclusively available only at the Waterloo Brewing Taphouse and Beer Store.
© FoodBev Media Ltd 2024