The recent allegations regarding Rooney’s private life have caused Coca-Cola to scrap these plans for the time being.
Coca-Cola released a statement regarding the issue, which Reuters published: ‘Last month, we amended our marketing plans on Coke Zero. Given the situation at that time, we didn’t feel it was appropriate to run an on-pack promotion featuring Wayne Rooney.
‘Our relationship with Wayne Rooney is ongoing. We’re currently working with Wayne on Coke Zero Street Striker – an award-winning programme which over the past three years has encouraged thousands of young people to get involved in football.’
Source: Reuters
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