“Echo Water is a new product and having a partner such as Whole Foods Market, whose values are closely aligned to ours, is very exciting,” said Michael Balyasny, co-founder and CEO of Echo Beverages. “Echo is made locally, sold locally and packaged in a responsible way. Our goal is to provide the convenience of bottled water with minimal environmental impact. I think Whole Foods Market’s customers will respond to our message.”
Whole Foods Market will begin carrying Echo’s 1-litre (33.8oz) 100% post-consumer recycled bottles in all 27 of its Los Angeles area stores, maintaining local distribution so that Echo bottles are never shipped far away.
“Local is a key principle for Echo and Whole Foods Market,” said Balyasny. “We decided early on that we would keep production and distribution local. Shipping water from far away never made sense to us. If we grow beyond Southern California, we’ll do so with local production facilities in other regions.”
Source: Echo Water
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