Wild Flavors in conjunction with its partner Sunwin International have developed a working relationship with Univar, a leading global chemical and food ingredients distributor.
Univar’s industry focused sales and marketing teams will complement Wild and Sunwin’s ingredient knowledge and manufacturing capabilities to increase value for customers.
The agreement with Univar enables Wild to gain greater reach and penetration in the European market and complements Wild’s existing sales and marketing activities beyond its existing customer base.
Wild’s proprietary Taste Modification Technologies and blends are used with stevia to deliver outstanding taste for a wide range of food, beverage and other applications.
Univar will market and sell Sunwin Stevia Reb A extracts and Wild’s Taste Modification Systems initially within the approved French and Swiss markets and then, throughout Europe as authorisations are granted.
Fabiana Matucci, VP, SBU Management, Rudolf Wild & Co, commented on the alliance: “Wild and Univar have had a close working cooperation for a number of years and expanding this to incorporate the marketing and distribution of our latest sweetening ingredient, Sunwin Stevia , will only strengthen this relationship. We’re excited about the potential business opportunity presented by the agreement with Univar and look forward to rapidly increasing our market penetration of Sunwin Stevia , the all-natural, zero-calorie sweetening option within our product portfolio.
“Market interest surrounding the use of stevia in food and beverage products within Europe clearly indicates that Wild and Univar have come to the market at the right time.”
Source: Wild Flavors
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