Drambuie will sit alongside other brands in the William Grant & Sons portfolio, including Glenfiddich and The Balvenie single malt Scotch whiskies, Tullamore D.E.W. Irish whiskey, Grant’s blended Scotch whisky, Hendrick’s gin and Sailor Jerry spiced rum.
Drambuie is a unique blend of aged Scotch whisky, spices and heather honey which boasts a glorious history going back to 1745. An iconic brand and bartender’s favourite, it rose to fame as the key ingredient of the Rusty Nail, the classic cocktail favoured by the Rat Pack in the 1950s.
“We have a passion and a reputation for nurturing and building brands,” said William Grant & Sons’ chief executive Stella David. “Drambuie is a natural fit for our portfolio. It has a very rich history and a great story to tell and we are delighted to be in a position to start to re-engage with existing drinkers and to connect the brand with an entirely new generation of consumers.”
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