The Shack was created to provide an interactive experience representative of the home of Willy, the 1960s animated Mountain Dew pitchman. As part of this digital experience, Willy will share his favourite Dew collectibles from over the years with all the brand’s fans.
Throwback Shack users can enter to win prizes, which include retro-themed Dew branded clothing, furniture, appliances and even a four foot tall statue of Willy, by ‘wanting’ items as they go along. Fans can enter for their favourite prizes every day and have the chance to win until 7 August.
Source: PepsiCo
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