WSTA chief executive, Jeremy Beadles, said: “The BMA says that it’s not anti-alcohol, yet with alcohol consumption falling since 2004 and Britain facing the worst recession since the 1930s, they call for measures that would hit the pockets of millions of consumers and threaten the livelihoods of thousands of people working in the media, advertising, television, not to mention the drinks industry.
“Britain already has among the highest taxes on alcohol in Europe. It should be obvious by now that higher taxation and higher prices don’t curb alcohol misuse. The drinks industry is funding a major campaign to change drinking patterns among young adults. We believe culture change is more likely to be achieved through long-term education and tough enforcement.”
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