The new agreement grants Southern the rights to sell Deutsch’s entire portfolio in the State of Minnesota.
This agreement is consistent with the other agreements that Deutsch and Southern have around the country, including mutually agreed-upon sales and marketing approaches and goals, the company said.
WJ Deutsch & Sons CEO, Peter Deutsch, said: “WJ Deutsch & Sons has worked hand in hand with Southern Wine & Spirits for 31 years to build our brands – a testament to our commitment to building enduring partnerships with other family owned companies. We look forward to extending that success to the Minnesota market.”
Source: The WJ Deutsch & Sons
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