This includes potential shelf space in important grocery chains as well as independent and major convenience, and drug store chains that the distributor serves.
“We’ve had tremendous success with our existing Canada Dry distribution agreements, so the addition of Canada Dry New York adds even greater efficiency to our distribution in the Northeast,” said Xyience president John Lennon.
In August 2013, Xyience announced distribution agreements with Canada Dry Delaware Valley and Potomac. The addition of Canada Dry New York means that from Massachusetts to Georgia, Xyience’s distribution is accessing the market through independent Dr Pepper Snapple Group distributors.
Xyience’s July 2014 sales checked in with an 11% gain over last year. In the Northeast region, the brand’s sales doubled while the Southeast and Midwest regions saw gains of 54 and 28% respectively.
“We’re having a very strong summer, and we fully expect this expanded relationship means we’re heading for a very solid finish to Q3 and beyond,” said Lennon. “It brings Xyience the potential of thousands of retailers in a broader region.”
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